Living Drug Free: Red Ribbon Week Oct. 23-31
DATE October 24, 2015LEAVE A COMMENT
RED RIBBON WEEK, which is celebrated annually October 23-31, is the nation’s oldest and largest drug prevention awareness program.
Red Ribbon Week was started after the death of Drug Enforcement Administration (DEA) Special Agent Enrique “Kiki” Camarena, who in 1985 was brutally tortured and murdered by drug traffickers he was investigating in Mexico. As a tribute to SA Camarena, high school friend, Henry Lozano and Congressman Duncan Hunter, created “Camarena Clubs” and the wearing of a red ribbon to show their oppositions to drugs.
Today, more than 25 years after the first official national Red Ribbon Week celebration, wearing red ribbons during the month of October continues to represent our pledge to live drug free and honors the sacrifice of all who have lost their lives in the fight against drugs.
Red Ribbon Week offers a great opportunity for the community – parents; teachers; school nurses, counselors and coaches; youth, faith based and community organizations – to provide awareness and encourage the choice to live a drug free life.
Celebrate Red Ribbon Week in your community or your child’s school, and raise awareness of living a drug free life. Take the opportunity to talk to your kids about drugs.
THINK OF ALL THE WAYS YOU CAN TIE THIS INTO YOUR CURRICULUM!
Check out the DEA Red Ribbon Toolkit with fact sheets, PowerPoint presentations, promotion ideas, a sample Red Ribbon press release, Red Ribbon Graphics, and Red Ribbon video, all available to download.